Link Building Wiki Entry

Editorial Link

A naturally placed link earned through merit rather than direct request or payment.

Editorial links are placed by content creators of their own volition because they reference valuable content. They carry the highest SEO weight and are the gold standard for sustainable link building. Earning editorial links requires producing genuinely useful, original or newsworthy content that journalists, bloggers and experts naturally want to cite.

Related Entries

Link Building

The process of acquiring backlinks from other websites to improve rankings.

Digital PR

PR-style outreach focused on earning editorial backlinks from journalism sources.

Backlink

An incoming hyperlink from another website pointing to a page on your site.

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