Link Building Wiki Entry

Backlink

An incoming hyperlink from another website pointing to a page on your site.

Backlinks remain among the strongest ranking signals despite Google's growing reliance on AI signals. Quality matters far more than quantity: a single link from an authoritative, topically relevant site can outweigh hundreds of low-quality links. The strongest backlinks come from editorial placements within relevant content on trusted publications.

Related Entries

Link Building

The process of acquiring backlinks from other websites to improve rankings.

Domain Authority

A third-party metric estimating a domain's overall ranking strength.

Link Equity

The ranking power transferred through links from one page to another.

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