Link Building Wiki Entry

Digital PR

PR-style outreach focused on earning editorial backlinks from journalism sources.

Digital PR combines newsworthy content (research reports, surveys, data studies, expert commentary) with journalist outreach to earn coverage in major publications. Successful campaigns can generate dozens of authoritative backlinks plus brand visibility. Tools like Muck Rack, Roxhill, Cision and Connectively support journalist research and outreach at scale.

Related Entries

Link Building

The process of acquiring backlinks from other websites to improve rankings.

HARO / Connectively

A platform connecting expert sources with journalists seeking quotes and insights.

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