Link Building Wiki Entry

HARO / Connectively

A platform connecting expert sources with journalists seeking quotes and insights.

HARO (Help a Reporter Out) was rebranded as Connectively in 2024 and remains the leading source-to-journalist platform. Experts respond to journalist queries with insights, often earning publication coverage and authoritative backlinks. Effective HARO responses are concise, original, quotable and tailored to the specific query rather than generic boilerplate.

Related Entries

Digital PR

PR-style outreach focused on earning editorial backlinks from journalism sources.

Link Building

The process of acquiring backlinks from other websites to improve rankings.

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