Content & Strategy Wiki Entry

Head Term

High-volume, broad keywords typically targeted by pillar pages and homepages.

Head terms (also called short-tail or fat-head keywords) represent the most-searched, broadest queries in a topic area. They have high competition, high search volume and broad intent. Targeting head terms typically requires authoritative pillar pages supported by topic clusters of long-tail content rather than direct optimisation.

Related Entries

Long-Tail Keyword

A specific, often longer search query with lower volume but higher intent and conversion.

Keyword Research

The process of identifying and analysing search terms users type into search engines.

Pillar Page

A long-form page covering a broad topic that links to detailed subtopic pages.

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