Content & Strategy Wiki Entry

Keyword Research

The process of identifying and analysing search terms users type into search engines.

Keyword research informs content strategy by surfacing demand, competition, intent and seasonality. Modern keyword research uses tools like Semrush, Ahrefs, Google Keyword Planner, AnswerThePublic and SERP analysis to identify opportunities. Research outputs include primary keywords, supporting terms, related entities, content briefs and editorial calendars.

Related Entries

Long-Tail Keyword

A specific, often longer search query with lower volume but higher intent and conversion.

Search Volume

The estimated number of times a keyword is searched in a specific market and timeframe.

Keyword Difficulty

A score estimating how hard it is to rank in the top results for a keyword.

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