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On-Page SEO Wiki Entry

Keyword Stuffing

The black-hat practice of unnaturally repeating keywords to manipulate rankings.

Keyword stuffing involves loading pages with keywords in hidden text, alt attributes, meta tags or unnaturally repeated body content. It is explicitly listed in Google's spam policies and can trigger manual or algorithmic penalties. Modern AI-powered ranking systems detect keyword stuffing through statistical analysis of phrase distribution and topical depth, making the tactic actively harmful.

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