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On-Page SEO Wiki Entry

Keyword Density

The percentage of times a keyword appears in content relative to total word count.

Keyword density was once a primary ranking factor but is now largely deprecated as Google prioritises semantic relevance and topical depth over exact-match repetition. Modern SEO focuses on covering related entities, using synonyms and answering user intent comprehensively. Keyword density above 2-3% often signals over-optimisation and can trigger algorithmic suppression.

Related Entries

Keyword Stuffing
The black-hat practice of unnaturally repeating keywords to manipulate rankings.
Semantic SEO
Optimising for meaning, context and entity relationships rather than exact keywords.
Topic Cluster
A group of related pages anchored by a pillar page demonstrating topical authority.

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