Content & Strategy Wiki Entry

Keyword Cannibalisation

When multiple pages on a site compete for the same keyword, splitting authority.

Cannibalisation occurs when several pages target the same query, dividing rankings and confusing search engines about which to surface. Solutions include consolidating pages, differentiating intent, internal linking sculpting and noindexing redundant pages. Audit for cannibalisation by checking which page Google ranks for target queries over time.

Related Entries

Content Pruning

Removing or consolidating low-value content to strengthen overall site quality.

Duplicate Content

Substantively similar content existing at multiple URLs within or across sites.

Internal Linking

Links from one page to another on the same domain, distributing authority and context.

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