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On-Page SEO Wiki Entry

Internal Linking

Links from one page to another on the same domain, distributing authority and context.

Internal links pass link equity, define site architecture and help search engines discover and prioritise content. Strategic internal linking surfaces important pages, builds topic clusters, supports new content with established authority and improves user navigation. Anchor text should describe the destination naturally. Wix's internal link analyser surfaces orphan pages, excessive depth and missing opportunities.

Related Entries

Link Equity
The ranking power transferred through links from one page to another.
Topic Cluster
A group of related pages anchored by a pillar page demonstrating topical authority.
Orphan Page
A page with no internal links pointing to it from elsewhere on the site.

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