Core Concepts Wiki Entry

Black Hat SEO

Deceptive SEO practices that violate search engine guidelines.

Black hat tactics include keyword stuffing, cloaking, link buying, PBNs, hacked content, doorway pages and automated content generation. While they may produce short-term ranking gains, modern algorithms detect and penalise black hat techniques aggressively. Detected sites can suffer manual actions, deindexing or permanent ranking suppression.

Related Entries

White Hat SEO

SEO practices that comply with search engine guidelines and prioritise user value.

Google Spam Policies

Google's published rules defining content and link practices that violate guidelines.

Manual Action

A penalty applied by a Google reviewer for guideline violations.

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