Local SEO Wiki Entry

GBP Categories

The primary and secondary business categories selected in Google Business Profile.

GBP categories tell Google which queries a business should appear for. The primary category carries the most weight; secondary categories add supporting relevance for related services. Choose the most specific category that accurately describes the core business. Category selection significantly affects local pack visibility and is one of the highest-impact GBP optimisations.

Related Entries

Google Business Profile

Google's free local listing platform, formerly known as Google My Business.

Local Pack

The block of three local business listings that appear at the top of local searches.

Local SEO

The practice of optimising a business for searches with local intent.

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