Core Concepts Wiki Entry

Gap Analysis

Identifying SEO opportunities by comparing your site against competitors.

SEO gap analysis can be applied to keywords (which terms competitors rank for that you don't), content (which topics they cover that you don't), and backlinks (which sites link to them but not you). Gap analysis turns competitor research into specific, actionable opportunities. Both quick-win gaps and strategic long-term gaps deserve attention in planning.

Related Entries

Competitive Analysis

Researching competitors to identify SEO opportunities and threats.

Keyword Research

The process of identifying and analysing search terms users type into search engines.

Content Strategy

A documented plan for creating, distributing and managing content to meet business goals.

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