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Content & Strategy Wiki Entry

Content Strategy

A documented plan for creating, distributing and managing content to meet business goals.

A complete content strategy aligns audience needs, brand goals, search demand, channel mix and measurement. SEO-led content strategy starts with keyword research, builds topic clusters, defines editorial standards, plans distribution and connects content to revenue outcomes. Strategy documents prevent random publishing and align teams on priorities, formats, frequency and KPIs.

Related Entries

Content Calendar
A scheduled plan of content production, publication and promotion.
Topic Cluster
A group of related pages anchored by a pillar page demonstrating topical authority.
Editorial Standards
Documented guidelines for content quality, voice, accuracy and review processes.

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