Content & Strategy Wiki Entry
Content Calendar
A scheduled plan of content production, publication and promotion.
Content calendars coordinate authors, editors, designers, SEOs and channel managers around dates, topics and formats. Effective calendars include keyword targets, target personas, distribution channels, internal review checkpoints and post-launch promotion plans. Tools include Notion, Asana, Trello, ClickUp and dedicated SEO platforms with content briefing built in.
Related Entries
Content Strategy
A documented plan for creating, distributing and managing content to meet business goals.
Editorial Standards
Documented guidelines for content quality, voice, accuracy and review processes.
Content Brief
A document briefing writers on a specific piece of content with research and requirements.
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