On-Page SEO Wiki Entry
Anchor Text
The visible, clickable text of a hyperlink that describes the linked content.
Anchor text gives users and search engines context about a link's destination. A natural anchor profile mixes branded, generic, exact-match, partial-match and naked URL anchors. Over-optimised exact-match anchors trigger spam signals, particularly for external backlinks. Internal anchor text can be more descriptive since it doesn't pose the same manipulation risk.
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