Link Building Wiki Entry
Anchor Text Distribution
The mix of anchor text types pointing to a webpage from external sources.
A natural anchor distribution typically includes 40-60% branded anchors, 20-30% naked URLs, 10-20% generic anchors ("click here") and 5-15% partial-match keywords. Excessive exact-match keyword anchors trigger algorithmic suppression. Audit your anchor profile in Ahrefs or Semrush and balance toward natural patterns through varied outreach.
Want to apply this in practice?
The Complete Wix SEO Course covers this topic and 67 others in step-by-step lessons designed for real Wix sites.
Explore the course
Translate