Core Concepts Wiki Entry

Ranking

A page's position in search results for a specific query.

Rankings change continuously based on personalisation, location, device, query interpretation and ongoing algorithm updates. Average position metrics in Search Console aggregate across queries and locations, providing directional rather than absolute data. Modern SEO measures share of voice across keyword sets rather than tracking individual ranking positions.

Related Entries

SERP

Search Engine Results Page - the page Google or another engine returns for a query.

Search Algorithm

The complex set of rules and machine learning systems that rank web pages.

Share of Voice

A site's share of total potential search traffic across a keyword set.

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