Core Concepts Wiki Entry

SERP

Search Engine Results Page - the page Google or another engine returns for a query.

A SERP combines organic results, ads, SERP features (featured snippets, knowledge panels, local packs, image carousels), AI Overviews and related searches. Modern SERPs vary significantly by query, device and user context. SEO success requires understanding the specific SERP layout for target queries, not just achieving a numbered position.

Related Entries

Organic Traffic

Visitors arriving from unpaid search engine results.

SERP Features

Special elements in search results beyond the standard ten blue links.

Ranking

A page's position in search results for a specific query.

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