Core Concepts Wiki Entry

SEO

Search Engine Optimisation - the practice of improving organic search visibility.

SEO encompasses technical, on-page and off-page disciplines aimed at increasing the quantity and quality of organic search traffic. Modern SEO requires comprehensive content, strong technical foundations, authoritative external signals and ongoing measurement. The discipline continues to evolve with AI search, but core principles - serving users well and earning authority - remain consistent.

Related Entries

Organic Traffic

Visitors arriving from unpaid search engine results.

On-Page SEO

The practice of optimising elements within a webpage to improve rankings.

Off-Page SEO

SEO activities performed outside a website to influence rankings, primarily backlinks.

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