Core Concepts Wiki Entry

Domain Age

The length of time a domain has been registered and active.

Google has stated domain age is not a direct ranking factor, but older domains often correlate with established trust signals, accumulated backlinks and content depth. Buying expired domains for SEO leverage carries risk if previous use included spam. Building authority on a fresh domain typically delivers more sustainable results than acquired domain shortcuts.

Related Entries

Google Sandbox

An informal term for the perceived ranking limitations on new sites.

Domain Authority

A third-party metric estimating a domain's overall ranking strength.

Expired Domain

A previously registered domain that became available again after non-renewal.

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