Core Concepts Wiki Entry

Cloaking

Showing different content to search engines than to human visitors.

Cloaking is a serious violation of Google's spam policies, deceiving the algorithm about page content. Common forms include user-agent detection delivering different content to bots, IP-based delivery, JavaScript-only hidden content and text matching keyword stuffing. Detection often results in immediate manual actions and significant ranking suppression.

Related Entries

Google Spam Policies

Google's published rules defining content and link practices that violate guidelines.

Doorway Page

A page created solely to rank for specific queries and funnel traffic elsewhere.

Black Hat SEO

Deceptive SEO practices that violate search engine guidelines.

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