Core Concepts Wiki Entry

Doorway Page

A page created solely to rank for specific queries and funnel traffic elsewhere.

Doorway pages typically target many similar keyword variations with minimal unique content, redirecting or funnelling users to a destination. The tactic violates Google's spam policies and is detected through pattern analysis of similar templated pages. Genuine programmatic SEO with substantive content per page is fine; thin templated pages are not.

Related Entries

Google Spam Policies

Google's published rules defining content and link practices that violate guidelines.

Thin Content

Pages with little or no original value, often associated with low rankings.

Programmatic SEO

Generating large volumes of pages from structured data and templates.

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