On-Page SEO Wiki Entry
Alt Text
Descriptive text that explains an image to screen readers and search engines.
Alt text serves accessibility for screen reader users and provides search engines with context about image content. Effective alt text is descriptive, concise, naturally includes relevant keywords without stuffing and avoids redundant phrases like "image of" or "picture of". Alt text also acts as fallback content if an image fails to load and is critical for image SEO and Google Lens visibility.
Want to apply this in practice?
The Complete Wix SEO Course covers this topic and 67 others in step-by-step lessons designed for real Wix sites.
Explore the course
Translate