AI & Search Wiki Entry

Google Lens

Google's visual search tool that identifies objects and finds related information.

Google Lens performs visual search through camera capture, screenshots or uploaded images, returning related products, similar images, translations and identifications. Optimising for Lens involves high-quality product photography, descriptive alt text, structured product data and inclusion in Google Shopping feeds.

Related Entries

Multimodal Search

Search systems that process and return results across multiple media types.

Image SEO

The practice of optimising images for search visibility and page performance.

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