On-Page SEO Wiki Entry

URL Slug

The portion of a URL that identifies a specific page, typically derived from the title.

A clean URL slug is short, lowercase, hyphen-separated, descriptive and includes the target keyword. Avoid stop words, dates, parameters and underscores. Wix auto-generates slugs from page titles but allows manual override in the SEO settings. Changing established slugs requires 301 redirects to preserve link equity and search rankings.

Related Entries

Wix 301 Redirects

Permanent URL redirects configured through Wix's redirect manager.

URL Structure

The organisation of URLs across a website using folders, subfolders and parameters.

Want to apply this in practice?

The Complete Wix SEO Course covers this topic and 67 others in step-by-step lessons designed for real Wix sites.

Explore the course