On-Page SEO Wiki Entry

URL Structure

The organisation of URLs across a website using folders, subfolders and parameters.

Logical URL structure helps users understand where they are and aids search engines in mapping topical relationships. Best practice uses shallow hierarchies (no more than 3-4 levels deep), descriptive folder names and consistent patterns across page types. Avoid query strings for canonical content and prefer hyphens over underscores. Consistent URL structure also enables effective breadcrumb navigation and faceted internal linking.

Related Entries

URL Slug

The portion of a URL that identifies a specific page, typically derived from the title.

Breadcrumb Navigation

A secondary navigation showing a page's position in the site hierarchy.

Site Architecture

The hierarchical organisation of a website's pages and internal linking structure.

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