AI & Search Wiki Entry

Topic Authority System

A Google ranking system that prioritises sites with depth in specific topics.

The Topic Authority System helps news and content sites rank when they have demonstrated long-term expertise in a topic area, even against larger general-news sites. Signals include consistent topic coverage, original reporting, citations from other authoritative sources and on-site author expertise. The system rewards niche specialists building genuine topical depth.

Related Entries

Topical Authority

The depth and breadth of a site's coverage on a given subject area.

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness - Google's content quality framework.

Helpful Content System

Google's ranking system targeting content created primarily for people, not search engines.

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