Core Concepts Wiki Entry

Private Blog Network (PBN)

A network of websites controlled by one entity and used to build links to a target.

PBNs typically use expired domains with existing backlinks to point links at money sites. Google explicitly prohibits PBNs as link schemes, with manual actions and algorithmic detection regularly impacting linked sites. Modern PBN detection has become highly effective, making PBNs a high-risk tactic with diminishing returns.

Related Entries

Black Hat SEO

Deceptive SEO practices that violate search engine guidelines.

Link Scheme

Manipulative link practices that violate Google's spam policies.

Expired Domain

A previously registered domain that became available again after non-renewal.

Want to apply this in practice?

The Complete Wix SEO Course covers this topic and 67 others in step-by-step lessons designed for real Wix sites.

Explore the course