Technical SEO Wiki Entry

Parameter URLs

URLs containing query string parameters affecting content or tracking.

Parameter URLs require deliberate canonical and indexing decisions to avoid duplicate content and crawl waste. Tracking parameters (utm_*, gclid) should canonicalise to clean URLs. Filtering parameters typically need noindex or canonical to category page. Sort orders typically canonicalise to the default order. Wix automatically handles canonical for many parameter scenarios.

Related Entries

Canonical URL

The preferred version of a page when duplicate or similar content exists.

UTM Parameters

URL tags that identify the source, medium and campaign of inbound traffic.

Faceted Navigation

Filter and sort options on category pages that generate multiple URL combinations.

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