On-Page SEO Wiki Entry

Pagination

Splitting content across multiple numbered pages, common for blogs and product lists.

Pagination affects how search engines crawl and index content. Best practice uses sequential page numbers (page=2), unique titles per page, canonicalisation back to view-all pages where appropriate and avoiding rel=prev/next which Google deprecated. Infinite scroll requires careful implementation with replaceable URLs and progressive enhancement to remain crawlable.

Related Entries

Canonical URL

The preferred version of a page when duplicate or similar content exists.

Crawlability

A website's ability to be discovered and crawled by search engine bots.

Infinite Scroll

A pagination pattern where new content loads automatically as users scroll.

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