Analytics Wiki Entry

GSC Performance Report

Search Console's data on impressions, clicks, CTR and ranking position.

The Performance report breaks down search data by query, page, country, device and search appearance. Filters and comparisons reveal content gaps, click-through optimisation opportunities and ranking trends. The 16-month rolling data window includes search type, search appearance and manual filtering combinations for deep analysis.

Related Entries

Google Search Console

Google's free tool reporting how a site appears and performs in search.

Click-Through Rate (CTR)

The percentage of search impressions that result in a click on a listing.

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