Core Concepts Wiki Entry

Grey Hat SEO

Tactics in the ambiguous space between white hat and black hat practices.

Grey hat techniques don't clearly violate guidelines but push aggressive interpretations of allowed practices. Examples include heavy guest posting at scale, PR-style link campaigns with paid amplification, AI-generated content with light editing and competitive disavowing. The boundary moves as Google clarifies guidelines, sometimes reclassifying grey practices as black hat.

Related Entries

White Hat SEO

SEO practices that comply with search engine guidelines and prioritise user value.

Black Hat SEO

Deceptive SEO practices that violate search engine guidelines.

Google Spam Policies

Google's published rules defining content and link practices that violate guidelines.

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