Link Building Wiki Entry

Broken Link Building

Identifying broken links on relevant pages and offering replacements that link to your site.

Broken link building involves finding 404 links on relevant pages, creating equivalent content (or showcasing existing content) and reaching out to suggest replacement. The tactic offers value to webmasters fixing broken links and provides a strong, contextual reason for the placement. Tools like Ahrefs, Screaming Frog and CheckMyLinks accelerate prospecting.

Related Entries

Link Building

The process of acquiring backlinks from other websites to improve rankings.

Digital PR

PR-style outreach focused on earning editorial backlinks from journalism sources.

Editorial Link

A naturally placed link earned through merit rather than direct request or payment.

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