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Technical SEO Wiki Entry

Subdomain

A separate domain prefixed before the main domain (e.g., blog.example.com).

Subdomains are treated by Google as related but distinct entities, sharing some authority but accumulating independent signals. Use subdomains for genuinely separate sections (international sites, support knowledge bases, app interfaces). Subfolders (example.com/blog/) typically provide stronger SEO consolidation for content-led marketing.

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