Core Concepts Wiki Entry

ccTLD

Country code top-level domain like .uk, .de, .fr indicating country targeting.

ccTLDs provide the strongest country targeting signal but require separate domain management and SEO investment per market. Subfolders (example.com/de/) on a single TLD often deliver better cumulative authority for international expansion. Decision factors include brand consistency, market priority, local trust expectations and operational capacity.

Related Entries

International SEO

SEO strategies for sites targeting multiple countries or regions.

Subdomain

A separate domain prefixed before the main domain (e.g., blog.example.com).

Subfolder / Subdirectory

A path within the main domain (e.g., example.com/blog/) used to organise content.

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