On-Page SEO Wiki Entry

SERP Snippet

The appearance of a webpage in search results, including title, URL and description.

A SERP snippet typically displays the title tag, URL or breadcrumb path and meta description. Rich snippets add stars, prices, FAQs, sitelinks, images, dates and other structured data elements. Optimising the snippet for click-through involves compelling titles, descriptive URLs, persuasive descriptions and rich result eligibility through schema markup.

Related Entries

Rich Results

Enhanced search listings featuring images, ratings, prices and other rich elements.

Click-Through Rate (CTR)

The percentage of search impressions that result in a click on a listing.

Schema Markup

Structured data vocabulary that helps search engines understand page content.

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