Content & Strategy Wiki Entry

Search Intent

The underlying goal a user has when entering a search query.

The four primary intent types are informational (learning), navigational (finding a specific site), commercial (researching before purchase) and transactional (ready to buy). Matching content to intent is essential: informational queries reward depth and education, transactional queries reward clear pricing and CTAs. Misaligned intent prevents ranking regardless of other optimisation.

Related Entries

User Intent

The specific need or goal driving a user's interaction with content or search.

SERP Analysis

Reviewing search engine results for a query to understand competition and intent.

Long-Tail Keyword

A specific, often longer search query with lower volume but higher intent and conversion.

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