E-commerce Wiki Entry

MPN

Manufacturer Part Number - a manufacturer-assigned product identifier.

MPN identifies products at the manufacturer level and can substitute for GTIN on products without UPC/EAN codes. Combined with brand, MPN provides reasonable Merchant Center identification. Including MPN in product schema and feeds improves listing eligibility and matching with Google's product knowledge graph.

Related Entries

GTIN

Global Trade Item Number - a unique product identifier used internationally.

Product Schema

Schema markup that exposes product details to search engines for rich results.

Google Merchant Center

A Google platform for submitting product data for Shopping ads and free listings.

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