Technical SEO Wiki Entry

Product Schema

Schema markup that exposes product details to search engines for rich results.

Product schema includes name, description, image, price, availability, SKU, brand, ratings, reviews and offer details. When implemented correctly, products become eligible for rich results showing prices, ratings and stock status. Wix Stores auto-generates Product schema, with optional fields for shipping, returns and identifiers like GTIN that improve Merchant Center listings.

Related Entries

Schema Markup

Structured data vocabulary that helps search engines understand page content.

Rich Results

Enhanced search listings featuring images, ratings, prices and other rich elements.

Wix Stores

Wix's native e-commerce platform with built-in SEO controls per product.

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