Analytics Wiki Entry

Log File Analysis

Examining server logs to understand how search engines interact with a site.

Log file analysis reveals which URLs Googlebot crawls, how often, response codes returned and time spent. The data exposes crawl waste (duplicate parameters, low-value pages getting too much attention) and missed crawls of important content. Tools like Screaming Frog Log File Analyzer and OnCrawl streamline log processing.

Related Entries

Crawl Budget

The number of pages a search engine will crawl on a site within a given period.

Crawl Stats Report

A Search Console report showing Googlebot's crawl behaviour on a site.

Technical SEO

The optimisation of site infrastructure to enable crawling, indexing and rendering.

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