Content & Strategy Wiki Entry

Content Audit

A systematic review of all content to assess performance and improvement opportunities.

A content audit catalogues every piece of content, evaluates traffic, rankings, engagement, conversions and quality, and recommends actions: keep, refresh, consolidate, redirect or delete. Audits typically happen yearly or after major site changes. Tools like Screaming Frog, Ahrefs and dedicated audit platforms accelerate cataloguing and performance overlay.

Related Entries

Content Refresh

Updating existing content to restore or grow rankings and traffic.

Content Decay

The gradual decline in traffic to previously high-performing content.

Thin Content

Pages with little or no original value, often associated with low rankings.

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