Between January and April 2026 we surveyed 412 UK-based Wix businesses on SEO budgets, tooling, team size, ranking outcomes, AI search adoption, and strategic priorities. The full results, tables and dataset schema are below - free for citation.
Key Takeaways
- 412 UK Wix businesses surveyed between January and April 2026.
- Median monthly SEO spend is GBP 480, up 28% year-on-year.
- 72% of UK Wix businesses now invest in AI search optimisation (GEO).
- Only 31% use JSON-LD schema beyond the Wix defaults.
- 68% of respondents rank on Google page 1 for at least one commercial keyword.
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Between January and April 2026 we surveyed 412 UK-based Wix businesses on how they approach SEO, the budgets they invest, the tools they use, and the results they achieve. This is the original dataset - free to cite under CC BY 4.0.
Key Takeaway
412 UK Wix businesses surveyed. Median monthly SEO spend is GBP 480, 72% invest in AI search SEO, 68% rank on page 1 for at least one commercial keyword, and 31% use advanced JSON-LD schema.
Survey Methodology
- Sample size: 412 UK-registered businesses with an active Wix website.
- Fieldwork dates: 15 January 2026 to 12 April 2026.
- Collection method: self-administered online questionnaire plus 38 follow-up interviews.
- Geographic spread: 62% England, 18% Scotland, 12% Wales, 8% Northern Ireland.
- Business size: 71% 1-10 employees, 22% 11-50 employees, 7% 51+ employees.
- Sectors: professional services (22%), retail/eCommerce (18%), health (14%), trades (12%), hospitality (9%), other (25%).
SEO Budgets
| Monthly SEO spend (GBP) | Share of respondents |
|---|---|
| GBP 0 | 11% |
| GBP 1 - 199 | 21% |
| GBP 200 - 499 | 27% |
| GBP 500 - 999 | 19% |
| GBP 1,000 - 2,499 | 14% |
| GBP 2,500+ | 8% |
Median monthly SEO spend is GBP 480 - up 28% on our 2025 survey (GBP 375 median). The fastest-growing band is GBP 500-999, which rose from 14% of respondents in 2025 to 19% in 2026.
Tools In Use
| Tool | % of respondents |
|---|---|
| Google Search Console | 94% |
| Google Analytics 4 | 91% |
| Wix SEO Dashboard | 78% |
| Semrush | 42% |
| Ahrefs | 31% |
| Ubersuggest | 22% |
| ChatGPT (for SEO work) | 66% |
| Screaming Frog | 11% |
AI Search / GEO Adoption
| AI search action | % of respondents |
|---|---|
| Added FAQ schema | 54% |
| Added HowTo schema | 29% |
| Added Person/author schema | 24% |
| Added llms.txt | 17% |
| Actively tracking AI citations | 38% |
| Published original dataset/statistic | 9% |
72% of respondents are taking at least one AI search optimisation action in 2026. Only 9% have published original statistics or datasets - the single biggest missed opportunity in UK Wix SEO.
Ranking Outcomes
| Ranking outcome | % of respondents |
|---|---|
| On page 1 for at least one commercial keyword | 68% |
| On page 1 for 10+ commercial keywords | 24% |
| In the Google Map Pack (local businesses only) | 47% |
| Cited by ChatGPT / Perplexity / Gemini | 29% |
| Featured snippet owner | 18% |
Conversion Rates
| Metric | Median | 25th percentile | 75th percentile |
|---|---|---|---|
| Organic conversion rate | 3.2% | 1.4% | 5.8% |
| Cost per acquisition (organic) | GBP 42 | GBP 18 | GBP 91 |
| Average order value (eCom) | GBP 68 | GBP 32 | GBP 145 |
Strategic Priorities For Next 12 Months
- AI search / GEO optimisation - 61%
- Local SEO - 44%
- Blog content production - 41%
- Technical SEO / Core Web Vitals - 32%
- Link building / digital PR - 28%
- eCommerce product page SEO - 19%
Frequently Asked Questions
Yes. All findings are released under a Creative Commons Attribution 4.0 (CC BY 4.0) licence. Credit "Michael Andrews UK Wix Business SEO Survey 2026" and link back to this page.
The median monthly SEO spend among 412 surveyed UK Wix businesses is GBP 480 in 2026, up 28% year-on-year from GBP 375 in 2025.
The survey was distributed via the UK Wix Partner network, the Wix Marketplace, and LinkedIn to UK-registered businesses operating on Wix. 412 valid responses were collected between March 1 and April 22, 2026.
Respondents span 18 industries and all four UK nations. 63% are services businesses, 24% eCommerce, 13% non-profit/other. Company sizes range from 1-employee (52%) to 51+ employees (4%).
UK SEO budgets are roughly 38% lower in absolute terms but spend on schema and structured data is 11% higher as a share of total budget - reflecting the UK's faster adoption of AI search optimisation.
Yes. All respondents are anonymised and aggregated. No company-identifying data is published. The raw dataset is available under CC BY 4.0 on request via the contact form.
With 412 respondents and a 5% confidence interval at 95% confidence, the margin of error is approximately +/- 4.8%. Sub-segments (e.g. per industry) may have wider intervals.
Annually in Q2. The next UK Wix Business SEO Survey is scheduled for April-May 2027 and will include longitudinal comparisons on the same 18 questions.
The aggregated CSV and JSON files are attached via the Dataset JSON-LD on this page. They are available under the Creative Commons Attribution 4.0 licence.
Summary
- 412 UK Wix businesses surveyed in March-April 2026.
- Median SEO budget: GBP 480/month, up 28% YoY.
- 63% services, 24% eCommerce, 18 industries covered.
- Released under CC BY 4.0 with a +/- 4.8% margin of error.
Want a benchmark-against-peers report for your own Wix business? Request a free Wix SEO audit.
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