Wix offers a built-in multilingual feature that handles much of the technical SEO automatically. But there are still critical optimisation steps required to rank effectively in multiple languages on Google.
Key Takeaways
- Wix Multilingual adds hreflang tags automatically when enabled — but requires correct language/country configuration
- Machine translation is insufficient for SEO — human-reviewed translations are essential for ranking
- Each language version needs its own Google Business Profile if targeting local searches
- International SEO on Wix requires separate keyword research for each target language
- Wix uses subdirectory structure for multilingual (yoursite.com/de/page) — preferred by Google over subdomains
Wix's built-in Multilingual feature makes international SEO more accessible than ever. But the technical setup is only part of the challenge. Ranking a Wix website in multiple languages requires language-specific keyword research, quality translations, and content localisation that goes beyond word-for-word translation.
Setting Up Wix Multilingual for SEO
- 1In Wix Editor, click the Wix Multilingual button in the top bar
- 2Add your target language(s) from the language library
- 3Choose between manual and machine translation (manual recommended for SEO)
- 4Wix automatically creates language subdirectories: yoursite.com/de/, yoursite.com/fr/
- 5Wix adds hreflang tags automatically to each language version
- 6Submit each language version's pages to Google Search Console
Translating Content for SEO (Not Just Words)
Effective multilingual SEO is not just translation — it is localisation. Each language version needs content optimised for how speakers of that language actually search, not a word-for-word translation of the English version.
- Conduct separate keyword research in each target language
- Adapt examples, case studies, and cultural references for each market
- Localise pricing, shipping information, and legal content
- Use native speakers to review and improve machine translation output
- Adapt meta titles and descriptions for local search intent — not just translation
Hreflang Tags: Wix's Automatic Implementation
Wix Multilingual automatically adds hreflang tags to all pages when correctly configured. These tags tell Google which language version of a page to show to which users. Verify the implementation with Google's Rich Results Test or Screaming Frog's hreflang checker.
Frequently Asked Questions
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