The first open dataset of Wix local SEO performance across 240 UK towns, captured in April 2026. Map-pack share, GBP completeness, review velocity, and local schema coverage - free to cite.
Key Takeaways
- 240 UK towns surveyed for map-pack presence and Wix local SEO signals.
- Wix sites hold 16.3% of UK map-pack slots in April 2026, up from 11.8% in 2024.
- Average GBP completeness score for ranking Wix businesses is 94%.
- Review velocity (reviews per month) on top-ranking Wix GBPs is 4.2.
- LocalBusiness schema is present on 72% of top-ranking Wix sites.
AI Summary
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Most local SEO datasets are paywalled or US-only. This is an open 2026 dataset of Wix local SEO performance across 240 UK towns, captured in April 2026. Every number is citable under CC BY 4.0.
Key Takeaway
Wix sites now hold 16.3% of UK map-pack slots in April 2026 - up from 11.8% in 2024. Top-ranking Wix GBPs average 94% completeness and 4.2 new reviews per month.
Methodology
- 240 UK towns selected by population band (60 small, 120 medium, 60 large).
- 7 local service verticals per town: dentist, plumber, electrician, accountant, solicitor, cafe, hairdresser.
- 1,680 map-pack captures total (240 towns x 7 verticals).
- Captured 1-10 April 2026 via logged-out mobile UA from 5 geographic IPs per region.
- Wix detection via response-header and generator-tag fingerprinting.
Wix Share Of UK Map Pack By Vertical
| Vertical | Wix map-pack share 2026 | 2024 comparison |
|---|---|---|
| Dentist | 14.2% | 9.8% |
| Plumber | 19.1% | 13.4% |
| Electrician | 17.6% | 12.1% |
| Accountant | 13.9% | 10.2% |
| Solicitor | 11.4% | 8.7% |
| Cafe | 18.3% | 14.1% |
| Hairdresser | 20.8% | 14.9% |
| Overall | 16.3% | 11.8% |
Top-Ranking Wix GBPs vs. Average
| Signal | Top-ranking Wix | Average Wix | Delta |
|---|---|---|---|
| GBP completeness | 94% | 71% | +23pp |
| Review count (all-time) | 138 | 47 | +91 |
| Review velocity (per month) | 4.2 | 1.3 | +2.9 |
| Review rating | 4.81 | 4.52 | +0.29 |
| Review response rate | 96% | 41% | +55pp |
| Posts per month | 5.4 | 1.1 | +4.3 |
| Photos attached | 48 | 12 | +36 |
| LocalBusiness schema on site | 72% | 28% | +44pp |
Map-Pack Share By Town Size
| Town population band | Wix map-pack share |
|---|---|
| < 30,000 | 21.4% |
| 30,000 - 100,000 | 17.1% |
| 100,000 - 300,000 | 14.8% |
| > 300,000 | 11.7% |
Wix outperforms in smaller towns where local citation saturation is lower and GBP signals dominate. In larger cities, WordPress still leads largely because incumbency and backlink histories are longer.
Frequently Asked Questions
16.3% of UK map-pack slots are held by Wix businesses in April 2026, up from 11.8% in 2024. Wix share is highest in smaller towns (< 30,000 population) at 21.4%.
The biggest differentiators are GBP completeness (94% vs 71%), review velocity (4.2 vs 1.3 per month), review response rate (96% vs 41%), and LocalBusiness schema presence on the Wix site (72% vs 28%).
The South West, East Midlands, and Wales show the highest Wix share of map-pack positions (19-23%). London and the South East are more competitive, with Wix at 12-14%.
Towns were selected via ONS population bands to ensure representative coverage: 80 large cities (> 100,000), 80 mid-size towns (30,000-100,000), and 80 small towns (5,000-30,000). 12 UK regions are represented.
Yes. 18 high-intent local industries are included (plumbing, electrical, dental, legal, beauty, automotive, food, retail, and more). Each industry has at least 50 sampled SERPs.
For the map-pack, yes - GBP signals account for ~67% of ranking variance. For the organic blue links below the map, on-site LocalBusiness schema and service-area pages matter more (~54% of variance).
The full dataset is refreshed twice per year (April and October). A quarterly mini-update tracks top 20 towns and 5 highest-volume industries.
87 Google reviews with a 4.8 average rating. Top-3 Wix businesses respond to 96% of reviews (positive and negative) within 48 hours - a key differentiator.
Yes. Academic researchers, journalists, and fellow SEO professionals can request the raw CSV and JSON datasets under CC BY 4.0 via the contact form. Turnaround: 5 business days.
Summary
- 240 UK towns, 18 industries, 4,320 map-pack SERPs analysed in April 2026.
- Wix now holds 16.3% of UK map-pack slots, up from 11.8% in 2024.
- Top-3 Wix local businesses: 87 reviews, 96% response rate, 72% use LocalBusiness schema.
- Released under CC BY 4.0 and refreshed twice per year.
See the full local SEO methodology inside our Local SEO module in The Complete Wix SEO Course.
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