URL structure is an underrated but consistent SEO signal. A clean, keyword-rich URL reinforces the page's topic, looks professional in search results (where it appears above the title), and is easier for users to share and remember.
What Makes an SEO-Friendly URL
- Short and descriptive: yourdomain.com/wix-seo-expert-london is better than yourdomain.com/page1
- Primary keyword included: the URL should reinforce the page's topic
- Hyphens not underscores: Google reads hyphens as word separators, underscores are treated as joining words
- No dates (unless the content is date-dependent): avoid /blog/2024/01/15/title, use /blog/title
- No unnecessary parameters: avoid ?id=123&session=abc in permanent page URLs
- Lowercase only: uppercase letters in URLs can cause duplicate content issues
Editing Page URLs in Wix
How to edit a page URL (slug) in Wix
- 1Open the Wix Editor and navigate to the page
- 2Click the three dots next to the page name and select "SEO (Google)"
- 3Edit the "Page URL" field, this is the slug (the part after your domain)
- 4Click Apply
- 5IMPORTANT: If this page was already indexed by Google, set up a 301 redirect from the old URL to the new one
Before Changing URLs on Live Pages
Changing a URL on a page that is already ranking means Google must re-discover and re-index the new URL. Always set up a 301 redirect in Wix (Settings > Redirects) before publishing the URL change. Without the redirect, you will lose all the ranking equity the old URL had built up.
Complete How-To Guide: Setting SEO-Friendly URLs on Your Wix Site
This guide covers reviewing, improving, and safely changing URLs across your Wix site.
Follow these steps to set SEO-friendly URLs on your Wix site
- 1Review every page URL via Pages and Menu > three dots > SEO (Google) for each page
- 2Check each slug is short descriptive and includes primary keyword with hyphens
- 3Remove unnecessary words like and, the, a, of unless part of the keyword
- 4Remove numbers dates or auto-generated characters
- 5Edit suboptimal URLs in the Wix editor SEO (Google) panel
- 6Before changing any URL that has been live more than a week set up a 301 redirect in Dashboard > SEO > URL Redirect Manager
- 7Keep all URLs lowercase (Wix does this by default)
- 8For blog posts set URL slug manually when creating rather than using auto-generated
- 9Create a URL convention document for consistency
- 10After changes check GSC for crawl errors and resubmit affected pages
- 11Verify sitemap reflects new URLs
Final Checkpoint
Every URL should be short lowercase hyphenated keyword-rich and free of dates or random characters. All changed URLs should have 301 redirects.
Essential Resources
Wix SEO Page Settings
How to edit title tags, meta descriptions, and URLs in the Wix editor SEO panel
Google Search Console
Monitor how Google crawls, indexes, and ranks your Wix site pages
Redirect Checker
Test redirect chains and verify 301 redirects are working correctly
Screaming Frog SEO Spider
Crawl up to 500 URLs free to find broken links, orphan pages, and technical SEO issues
