The Wix SEO Panel: a complete walkthrough of every page-level SEO setting

The page-level SEO panel is where you dictate how each page on your site communicates with search engines and social platforms. Many site owners only fill in the title and description fields, overlooking a suite of controls that can meaningfully improve visibility and click-through performance.

Where to Find the SEO Panel

You can reach the panel from two places. Inside the editor, open the Pages panel on the left, click the three-dot icon beside the page name, and choose the SEO option. Alternatively, from your site Dashboard navigate to the SEO section under settings and use the page-by-page editor. Both routes surface identical options. The Dashboard method is faster when you need to update settings across many pages without loading the visual editor repeatedly.

Essentials: Title, Description, and Slug

Title Tag

This is the clickable headline visitors see in search results and the single most influential on-page ranking factor. Keep it under 60 characters to avoid truncation, front-load your primary keyword, and make it compelling enough to earn the click over competing listings.

Meta Description

The short paragraph displayed below the title in results. It does not feed directly into the ranking algorithm, but a well-crafted description lifts your click-through rate, which indirectly benefits rankings. Aim for 150-160 characters, weave in your target phrase naturally, and close with a reason for the searcher to choose your page.

How to Configure the Open Graph Image and Title for a Key Wix Page

How to set up Open Graph metadata so your Wix page displays a compelling preview when shared on social media

• Log in to your Wix dashboard at manage.wix.com and click Edit Site to open the Wix Editor. Navigate to the page you want to configure.
• Click anywhere on the canvas to deselect all elements, then click the page name in the top bar and open page settings.
• Select the SEO tab and look for the Social Share or Open Graph section. This may appear as a separate tab within the SEO panel depending on your Wix version.
• In the og:image field, click the upload or change button. Upload an image sized 1200 by 630 pixels. This is the standard Open Graph image size that displays correctly on Facebook, LinkedIn, and WhatsApp link previews.
• Ensure the image clearly identifies your brand: include your logo, a relevant visual, and if space allows, a brief text overlay with the page topic. Do not use text-heavy images, as small thumbnails make text unreadable.
• In the og:title field, write a social-specific headline for the page. This can differ from your SEO title: make it compelling and click-worthy for a social audience rather than keyword-optimised.
• In the og:description field, write a one to two sentence summary that creates curiosity or communicates immediate value. This appears below the title in link previews.
• If an X Card section is available, set the twitter:card type to summary_large_image for visual content or summary for text-based pages.
• Save all changes and publish the page.
• Test the preview by pasting your page URL into Facebook's Sharing Debugger at developers.facebook.com/tools/debug and clicking Debug. Confirm the correct image, title, and description appear. Click Scrape Again if the preview still shows old data.

URL Slug

The slug is the tail-end segment of the page address after your domain. Keep it concise, use lowercase letters with hyphens as separators, and include your primary keyword. Strip out filler words, dates, and unnecessary numbers. If you alter a slug on a page that search engines have already indexed, create a 301 redirect from the old address using the redirect manager to preserve any ranking equity that URL has accumulated.

Advanced Settings: Indexing, Canonical, and Custom Tags

Indexing Directives

This section lets you set robots meta directives for the individual page. You can instruct crawlers to exclude the page from results (noindex), withhold link equity from outbound links (nofollow), suppress text snippets (nosnippet), prevent caching (noarchive), block image indexing (noimageindex), or cap the size of snippet previews and image thumbnails through max-snippet, max-image-preview, and max-video-preview.

Canonical Address

The canonical tag identifies the authoritative version of the page when duplicates or near-duplicates exist. The platform sets this to the clean page URL by default. Override it only when you have a deliberate reason, such as consolidating ranking signals from similar pages onto a single preferred version.

Custom Meta Tags

A free-form field where you can inject any meta tag into the page head. Common uses include site-verification codes for third-party services, language declarations, page-specific Open Graph overrides, and custom directives that fall outside the standard interface.

Social Sharing: Open Graph and X Cards

This tab governs the preview that appears when someone shares your page on a social platform. You can set a distinct title, description, and image for Facebook and LinkedIn (Open Graph), and separate values for X (formerly Twitter) cards. Leaving these blank pulls the values from your SEO title and description, which is acceptable but means you lose the chance to tailor messaging for social audiences.

• og:title: Headline shown in the Facebook and LinkedIn link preview
• og:description: Supporting text in the social preview card
• og:image: Visual that appears alongside the preview (aim for 1200 by 630 pixels)
• twitter:card: Card format for X, typically summary or summary_large_image
• twitter:title and twitter:description: X-specific overrides when you want different copy from Open Graph

Schema Markup: Adding Structured Data

The structured data tab accepts up to five JSON-LD blocks per page, each capped at 7,000 characters. You can define any schema.org type here: LocalBusiness, FAQPage, HowTo, Product, Event, and more. A built-in testing shortcut lets you validate the markup and check rich-result eligibility without leaving the interface.

Patterns vs Page-Level Overrides

SEO Patterns define default titles, descriptions, and settings for entire page categories. They use placeholder variables like page name, business name, and collection label to auto-generate unique metadata at scale. An individual page-level setting always takes priority over the pattern for that specific page.

• Apply patterns to high-volume page types: blog articles, product listings, service entries, event pages
• Customise individual settings for your highest-value pages: homepage, pillar content, core service pages
• Manually optimise any page you are actively targeting for a competitive keyword
• Let patterns handle the long-tail pages where one-by-one optimisation is not feasible

The Built-In SEO Checklist

An analysis tool within the panel scans the page and produces a prioritised action list based on the current content and settings. It checks whether your focus keyword appears in the title, first heading, body text, slug, description, and image descriptions. Items are ranked by severity so you can address the most impactful issues first.

Getting the most from the analysis tool

• Assign a focus keyword to the page before running the analysis
• Tackle the highest-severity items before moving to lower ones
• Make corrections directly from the analysis interface where possible
• Re-run the analysis after your edits to confirm everything passes
• Use the integrated keyword research link to validate that your chosen phrase has search demand

Key Takeaways

• The SEO panel is reachable from both the visual editor and the Dashboard
• AI-generated title and description drafts are useful starting points that should be refined manually
• Misconfigured indexing directives can silently remove pages from search results
• Set Open Graph images and descriptions for every page you want to perform well on social platforms
• Use the structured data tab for static pages and patterns for dynamically generated pages
• Run the built-in analysis tool on every key page after making optimisation changes