Heading tags (H1 through H6) serve two purposes: they tell Google the structure and topic hierarchy of your page, and they help users navigate longer content. Getting heading hierarchy wrong is a surprisingly common issue on Wix sites, partly because the Wix editor uses "Heading 1/2/3" in a way that does not always align with semantic HTML.
The One H1 Rule
Every page should have exactly one H1 tag. The H1 is the primary heading of the page, it should contain your primary keyword and clearly state what the page is about. On Wix, the H1 is usually the first large heading you add to a page. Check it is actually styled as "Heading 1" in the Wix editor, not "Heading 2" or "Title".
Setting Heading Levels Correctly in the Wix Editor
How to set heading levels in Wix
- 1Click on any text element in the Wix editor
- 2In the text formatting toolbar at the top, click the text style dropdown
- 3Choose "Heading 1", "Heading 2", or "Heading 3" as appropriate
- 4Note: "Title" in Wix is not an H1, it is styled text. Use "Heading 1" for your main page heading
- 5Check heading structure with the free Web Developer Chrome extension (View > Document Outline)
Using H2s and H3s to Target Secondary Keywords
Your H2 headings should introduce major sections of your page content. Where natural, include secondary keywords and semantic variants in these headings. Your H3s introduce subsections. A well-structured page looks like a table of contents, H1 at the top, H2s for main sections, H3s for sub-points within those sections.
Essential Resources
Wix Audit Tip
Install the "headingsmap" Chrome extension. It shows a visual tree of all heading levels on any page. Run it on your Wix pages to instantly see if you have multiple H1s, missing H1s, or skipped heading levels (going from H1 to H3 without an H2).
Complete How-To Guide: Setting Up Correct Heading Hierarchy on Every Wix Page
This step-by-step guide walks you through auditing and fixing the heading hierarchy across your entire Wix site. Follow every step to ensure each page has exactly one H1, logical H2-H3 nesting, and no skipped heading levels.
Follow these steps to set up correct heading hierarchy on every Wix page
- 1Install the free HeadingsMap browser extension for Chrome to visualise heading structure on any page
- 2Open your Wix site and run HeadingsMap on your homepage to see your current heading hierarchy
- 3Verify your homepage has exactly one H1 tag that includes your primary keyword
- 4In the Wix editor select your main page title text, click the text style dropdown and set it to Heading 1
- 5Ensure all major section headings use H2 and include secondary or related keywords where natural
- 6Use H3 tags for subsections within H2 sections maintaining logical nesting (H1 > H2 > H3, never H1 > H3)
- 7Check that no heading level is skipped (do not jump from H2 to H4)
- 8Run HeadingsMap on every page of your site and fix any page with multiple H1 tags or skipped heading levels
- 9For the Wix Blog check that blog post titles are rendered as H1 by default and section headings use H2
- 10Avoid using heading tags for decorative purposes such as making text large in footers or sidebars
- 11After fixing all headings run a Screaming Frog crawl to confirm every page has exactly one H1
- 12Submit key pages for re-indexing in GSC after fixing heading structure
Final Checkpoint
HeadingsMap should show exactly one H1, logical H2-H3 nesting, and no skipped levels on every page. Run a Screaming Frog crawl to verify site-wide.
Essential Resources
HeadingsMap Chrome Extension
Visual tree of all heading levels on any page for auditing H1-H6 structure
Screaming Frog SEO Spider
Crawl up to 500 URLs free to find broken links, orphan pages, and technical SEO issues
Wix SEO Page Settings
How to edit title tags, meta descriptions, and URLs in the Wix editor SEO panel
