Internal linking is one of the most powerful, and most neglected, SEO techniques available. Unlike backlinks, you have complete control over your internal link structure. Used strategically, internal links can lift pages that are stuck on page 2 onto page 1 without any new content or external links.
Essential Resources
Google PageSpeed Insights
Test page speed and Core Web Vitals
GTmetrix
Performance testing with waterfall charts
Schema.org
Official structured data vocabulary reference
Google Rich Results Test
Validate structured data and check rich results
Google Search Central
Official Google documentation on how search works
Wix SEO Help Centre
Official Wix SEO documentation hub
Google Search Console
Monitor search performance and technical issues
How Internal Links Pass Authority
Google distributes "link equity" (sometimes called PageRank) through both internal and external links. Your home page typically has the most accumulated authority. Every internal link from a high-authority page to a lower-authority page transfers some of that authority, helping the linked page rank better.
The Hub and Spoke Internal Linking Model
For Wix sites, the most effective internal linking structure is hub and spoke. Your hub page is a comprehensive piece of content (a service page, category page, or pillar blog post) that links out to multiple spoke pages (location pages, sub-service pages, supporting blog posts). Each spoke page links back to the hub.
Anchor Text Best Practices
Anchor text (the clickable text of a link) tells Google what the linked page is about. Use keyword-rich anchor text for your most important internal links, but vary it naturally to avoid over-optimisation. "Learn more about Wix SEO services" is better than a plain "click here".
Building a strong internal link structure in Wix
- 1Identify your 5-10 most important pages (services, key blog posts, location pages)
- 2Open every other page on your site and look for natural opportunities to link to those key pages
- 3Use keyword-rich anchor text that describes the destination page
- 4Add links to your navigation, footer, and sidebar for important pages
- 5Audit for orphan pages (pages with no internal links) using Screaming Frog or Ahrefs
- 6Link from every new piece of content back to relevant existing pages
Complete How-To Guide: Building an Internal Linking Strategy
This guide shows you how to create a deliberate internal linking structure that distributes authority across your Wix site.
Follow these steps to build an internal linking strategy
- 1Map site hierarchy: homepage at top, main categories in middle, individual pages at bottom
- 2Identify your 5-10 most important pillar pages
- 3Open each content page in Wix editor and add 3-5 contextual links to relevant pillar pages
- 4From each pillar page link to all related supporting pages
- 5Ensure homepage links to every main category page
- 6Run Screaming Frog to find orphan pages with zero inlinks
- 7Add 2-3 internal links to every orphan page from relevant existing pages
- 8Vary anchor text so you do not use the same phrase for every link to the same page
- 9Add Related Posts or Related Services sections at bottom of every content page
- 10Update footer with links to important pages beyond main navigation
- 11Run Screaming Frog again to verify all links work with no 404 errors
- 12Review and update quarterly when publishing new content
Final Checkpoint
Every page should have 3+ internal links pointing to it, every pillar page receives links from all related content, zero orphans and zero broken links.
Essential Resources
