Service schema and ProfessionalService schema for Wix Bookings

Wix Bookings does not add Service schema or ProfessionalService schema automatically. This means Google only understands your services from the text content on the page. By adding explicit schema markup, you tell Google the exact service name, description, price, duration and provider, dramatically improving how your booking pages appear in search results.

Service Schema for Booking Pages

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Deep Tissue Massage - 60 Minutes",
  "description": "Professional deep tissue massage therapy targeting chronic muscle tension and pain relief",
  "provider": {
    "@type": "LocalBusiness",
    "name": "Your Clinic Name",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "123 High Street",
      "addressLocality": "Manchester",
      "postalCode": "M1 1AA"
    }
  },
  "offers": {
    "@type": "Offer",
    "price": "65.00",
    "priceCurrency": "GBP",
    "availability": "https://schema.org/InStock"
  },
  "areaServed": {
    "@type": "City",
    "name": "Manchester"
  }
}

ProfessionalService Schema

ProfessionalService is the appropriate schema type for licensed professionals: therapists, psychologists, counsellors, dentists, lawyers, accountants. It extends LocalBusiness and signals to Google that your business involves professional expertise and credentials.

Adding Duration and Availability

For appointment-based businesses, you can add the duration of each service and real-time availability indicators. While Google does not display these as rich results yet, they provide additional context that AI engines and future search features may use.

Complete How-To Guide

This step-by-step guide walks you through creating, implementing and validating Service schema and ProfessionalService schema on your Wix Bookings pages so that Google understands your services, pricing, location and credentials.

How to Add Service and ProfessionalService Schema to Wix Bookings Pages

• Step 1: Decide which schema type applies to each service. Use "Service" for general services (massage, cleaning, tutoring) and "ProfessionalService" for licensed professionals (therapists, lawyers, accountants, dentists). List each service alongside its correct schema type.
• Step 2: Gather the required data for each service: exact service name, full description (matching the page content), price, currency, duration, provider business name, full address, phone number and any relevant credentials or licences.
• Step 3: Create a JSON-LD script for your first service page. Start with the @context and @type fields, then add the "name" property matching your exact service title as it appears on the page, and a "description" matching the first paragraph of your service description.
• Step 4: Add the "provider" object using @type "LocalBusiness" (or "ProfessionalService" if applicable). Include your business name, full PostalAddress with streetAddress, addressLocality, addressRegion and postalCode, plus your telephone number and website URL.
• Step 5: Add the "offers" object with @type "Offer", the exact price as a string, priceCurrency (e.g., "GBP" or "USD"), and set availability to "https://schema.org/InStock" if the service is currently bookable.
• Step 6: Include the "areaServed" property using @type "City" or "GeoCircle" to specify the geographic area where you provide the service. For mobile services, list multiple areas using an array.
• Step 7: For ProfessionalService schema, add additional properties: "hasCredential" to list professional qualifications, "knowsAbout" for areas of expertise, and "memberOf" for professional body memberships such as BACP or HCPC.
• Step 8: Add the duration of each service using the "duration" property in ISO 8601 format. For a 60-minute session, use "PT60M". For 90 minutes, use "PT1H30M". This helps Google and AI engines understand your service offering.
• Step 9: In your Wix Dashboard, go to Settings > Custom Code (or use the Wix Editor's "Add Custom Code" option under Dev Mode). Click "Add Custom Code", paste your JSON-LD script wrapped in <script type="application/ld+json"> tags, set it to load in the Head, and critically, set it to apply only to the specific service page URL.
• Step 10: Repeat steps 3-9 for each individual service page. Do not use identical schema across multiple pages; each page must have unique name, description, price and URL values that match the actual page content.
• Step 11: Validate each page's schema using Google's Rich Results Test (search.google.com/test/rich-results). Paste the service page URL, run the test, and check for errors or warnings. Fix any issues such as missing required fields or mismatched data.
• Step 12: Also validate using Schema.org's validator (validator.schema.org) for a more detailed check. This tool catches structural issues that the Google tool may not flag.
• Step 13: After deploying schema to all service pages, request re-indexing of each page in Google Search Console using the URL Inspection tool. This prompts Google to re-crawl and process your new structured data.
• Step 14: Monitor the "Enhancements" section in Google Search Console over the following 2-4 weeks. Look for your Service schema to appear under the relevant enhancement type, and address any new errors that Google reports.